Direct Marketing

In today’s crowded digital landscape, cutting through the noise requires more than just screen time. At Island Solutions, we use direct marketing techniques like door drops to give your brand a one-on-one moment inside your audience’s homes. By placing your message directly into the hands of potential customers, you bypass the clutter of digital ads and build instant trust and engagement. Door drops are versatile, affordable, and ideal for reaching specific demographics—whether you’re targeting thousands or a few hundred households.

Make a Tangible Impact with Direct Marketing

Why Door Drops Work

Door drops are printed materials, leaflets, brochures, or flyers, delivered directly to households without the need for personal data. They’re a powerful way to capture attention and drive action. Door drops give you a direct channel to connect with your ideal audience. They stick around, literally, on coffee tables and countertops, driving response and recall. With the flexibility to test, target, and tailor messaging, they’re ideal for businesses of all sizes.

  • Drive measurable results
  • 80% of UK’s top advertisers use door drops
  • Average stay in the home is 5.4 days
  • Recalled 35% better than social media ads
  • Effective for both local and national campaigns

📬 Ready to start? Let Island Solutions craft your next high-impact door drop campaign, and get in touch.

Direct Marketing

Three Core Advantages of Door Drop Campaigns

1. Cut Through the Clutter

In a screen-saturated world, physical mail stands out. Door drops deliver your message directly into a customer’s hands, away from endless digital distractions.

Key Benefits:

  • 73% of door drops are opened or saved
  • Viewed 2.7x on average
  • Excellent reach for small budgets
  • Higher recall vs. email or social ads

2. Target With Precision

Using data-driven targeting, reach the right households based on location, demographics, or distance. This ensures every campaign hits the mark.

Targeting Options:

  • Radius or drive-time targeting
  • Postcode and road selection
  • Age and household structure
  • Wealth or housing type segmentation

3. Blend With Other Media

Door drops enhance multi-channel marketing. Integrate them with your digital, TV, or out-of-home strategy for wider reach and better performance.

Why Integrate:

  • +18% frequency with integrated campaigns
  • +7% more reach
  • 90% of campaigns using door drops gain new customers
  • Higher ROI when used alongside digital and print